Political media strategists from both parties agree on a couple of things: Video (esp. TV ads) are a powerful tool to reach voters. More ad views = more engagement. Voters become more engaged with a candidate after seeing multiple ads. Last month (Jan 2012) we took a look at the viewer engagement levels for the online videos of three… Read more »
Blog
Wurl Creates Mobile Video Channel for Any Publisher
Video Publishers Connect with Mobile Viewers to Supercharge Engagement Palo Alto, CA — December 15, 2011 Wurl, a new online video engagement platform, launches today with a groundbreaking way for video publishers to build viewer loyalty among smartphone users. Backed with over $3 million in investment capital raised over the past 24 months, Wurl is poised to… Read more »
Video Following
Based on feedback from our beta, we’ve implemented an important new Wurl feature: “video following”. Video Following is like following with Twitter, but for videos instead of text messages. It’s really simple: Find a web-based show that you like and you can “follow” it with Wurl Mobile. When you follow a show, we monitor the publisher and… Read more »
Wurl Commercial
We created a nice short (< 2 minutes) video to introduce new users to Wurl. Enjoy! WURL Mobile Introduction from Sean Doherty on Vimeo.
New Skin
Thanks to all of our friends that tested our Wurl Mobile app “pre-beta” during the past couple of weeks. We got lots of great feedback. Among all the comments and suggestions we heard one theme consistently: “we want to browse”. Given the strong interest, we re-shuffled some of the development priorities and moved some “browse”… Read more »
Hello Wurl
This week we quietly distributed a few copies of Wurl Mobile (Android version) to about 50 friends. It’s the first time this app has been “out in the wild”. We didn’t worry to much about the skin, but there’s lots of power under the hood. Wurl Mobile is built as a native Android app that talks to the… Read more »