Get ad & content benchmarks in Wurl's CTV Trends Report! Free report here

The Wurl Glossary

Explanations of commonly used phrases in the streaming business

ABCDEFGHIJKLMNOPQRSTUVWXYZ

A

AVOD (Advertising-based Video On Demand)

C

Churn
Contextual Targeting
CTV (Connected TV)

D

Dual Screening

E

Emotional Resonance

F

FAST (Free Ad-supported Streaming TV)
Fill Rate

H

Halo Effect
HOV (Hours of Viewing)
HVOD (Hybrid Video On Demand)

I

Impression

O

OTT (Over-the-Top)

P

Performance Marketing
Programmatic Advertising

R

Return On Ad Spend (ROAS)

S

Smart TV
SVOD (Subscription Video On Demand)
Syndication

T

Transactional Video on Demand (TVOD)

U

UA (User Acquisition)

V

VOD (Video On Demand)