HVOD (Hybrid Video On Demand)

What is HVOD?

Hybrid Video on Demand, often abbreviated as HVOD, is a streaming distribution model that offers viewers the flexibility to access video content with some ads for a reduced monthly subscription fee. Ads are integrated before, during, or after the video playback, enabling content providers to augment lower subscription rates with added advertising revenue, or pay-per-view fees.

The hybrid monetization model has enabled streamers to maintain audiences despite economic uncertainty. A survey found that price is the key reason for consumers to sign up for a streaming service, outpacing original programming. 

What are examples of HVOD platforms?

SVOD services like Disney+ and Netflix have maintained revenue growth and retained subscribers by expanding their services to AVOD. Some streamers, like Amazon or Disney+, offer premium content for subscribers as well as pay-per-view TV shows and movies.Although most customers maintain ad-free plans, the availability of a cheaper alternative is appealing to some viewers. Streaming platforms such as HBO Max, Paramount+, and Hulu made the switch to offering both ad-supported and ad-free content that viewers see as a good value for the money.