A+E Networks partnered with Wurl to grow their FAST channel business

Overview

Leveraging Wurl’s integrated FAST solutions for distribution, monetization, and marketing, A+E Networks expanded its global audience while sustainably monetizing its growing inventory.

Challenge

Navigating FAST channel creation, distribution, monetization, and marketing while streamlining data for better decision-making

In the rapidly evolving, fragmented, and technically complex FAST ecosystem, A+E Networks needed seamless solutions and reliable support to make the most of their popular portfolio of FAST channels.

As they sought a partner to help create, distribute, monetize, and market their programming, it was important that each of these business-critical solutions also provided transparent and accurate data to make informed optimizations across all business ends.

An early motivator for us to work with Wurl was the fact that Wurl is a leader in the delivery and channel management space, and so it just made natural sense. We are looking to expand globally outside of the U.S., continue to launch new channels within the U.S., and optimize our business across the globe. Wurl has solutions that can help us do that.

Mark Garner

EVP and Head of Global FAST
A+E Networks

Solution

A+E Networks partnered with Wurl to leverage its complete suite of FAST products

By utilizing Wurl’s integrated FAST solutions, such as Global FAST Pass for channel origination and distribution, AdPool for monetization, and ContentDiscovery for viewer acquisition, A+E Networks was able to streamline its workflows, efficiently manage its channels, and optimize its growth and ad revenue.

The way in which we partner with Wurl is multifaceted. We use their channel management and delivery services, we use ContentDiscovery to pinpoint where our customers are and what they’re watching, and we use AdPool as well, which has been a godsend in terms of helping us to generate incremental ad revenue.

Mark Garner

EVP and Head of Global FAST
A+E Networks

Results

A+E Networks streamlined its business-critical workflows and leveraged integrated data for informed optimizations

With Wurl, A+E Networks seamlessly managed every core aspect of its FAST channel portfolio through a single, trusted partner. This streamlined approach reduced operational headaches by providing access to an expert team that was aligned with A+E’s vision and capable of offering comprehensive, end-to-end support.

The consolidation of all of the services that Wurl provides has benefited our team in a way that we could really look at a single source of data to help us assess the success of our business.

Mark Garner

EVP and Head of Global FAST
A+E Networks

A+E Networks is a leading multiplatform content company that reaches more than 320 million households worldwide. In 2018, A+E launched its first ad-supported (FAST) channel and has since expanded to over 20 channels spanning various genres, including lifestyle, true crime, and movies.

Are you ready to capitalize on the shift to streaming?

Wurl’s Global FAST Pass streamlines the creation, distribution and monetization of FAST channels, enabling publishers to reach new audiences and maximize revenue.

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